Pravana VividsLog in to purchase
PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade.
VIVIDS, NEONS & PASTELS DIRECTIONS: After pre-lightening, thoroughly shampoo with any PRAVANA Sulfate-Free Shampoo. Dry hair completely and apply VIVIDS color with a bowl/brush technique. Process for 20-30 minutes at room temperature. Once the processing is complete, thoroughly rinse with cool water until water runs clear. Lightly shampoo with VIVIDS Color Protect Shampoo. Apply VIVIDS Color Protect Conditioner and rinse. Style as desired.
• No ammonia: extremely gentle
• Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex
• Keratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft
• Zero Phthalates
• No animal testing
• Free from MEA and DEA
• EPA and CARB compliant